26 Jul BBQ 2018
As soon as the new BBQ meat products are in the retail arena, each item is analysed and documented. Focus groups then taste them and answer three simple statements – what rating out ten would you give it? Would you buy it? Do you have comments to make in terms of flavour, name, colour or texture?
This year the focus groups consisted of 38 people and 80 products were rated. From this information Jardox is able to interpret where the likely gaps are and develop solutions for next year’s range. All new products have now been developed and we are presenting them in the form of a product demonstration and brochure to the manufacturers and retailers. If you are interested in hearing more about our findings please get in touch here